Marketing Essay -- Technology, Internet, Digital Information

Internet permits small businesses to gain and maintain their market share that helps them to compete with huge industry. The Internet is no longer a novelty in the minds of today’s population as it is the availability of having internet connection. In fact, the Internet and digital information have taken over many aspects of our lives from communication to information consumption, to new ways of doing business. It has reinvented our vocabulary and gave new meanings to words in cyberspace, for example surfing, visitors, and hits or navigates (Nicholas and Dobrowolski, 2000). These changes in meaning can be discovered as well in the word â€Å"user’’, it can mean a surfer or a visitor. Consumers today are increasingly utilizing technology as an effective tool in their shopping experience. The popularity of Web2.0 has helped in the growth and public popularity of social networks and has created a new world of collaboration and communication. Online shopping is as a complex process, and requires basic IT knowledge and requirements (credit card, computer) for customers to buy goods online. However, the focus of Malaysian government is on building up the platform required to support electronic business. Malaysian electronic consumerism is evolving at rapid rate because of consciousness and communications availability that convince consumers to involve in electronic business activities. Malaysia from March 2011 according to Internet World Stats , there were Internet users with 58.8 % penetration and 1,331,800 broadband subscribers as of March 2008). The penetration of Malaysian shopping online (those who bought or ordered goods and services online) in 2000 was 1% of the total adult population in Malaysia (Taylor Nelson Sofres, 2001). Accor... ...2006). (Peter Drucker, 1999) wrote: â€Å"in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore.† tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009).Consumers can evaluate competing goods and services with minimum expenses of personnel time or effort, which results in competitive business markets and lower brand loyalty (Srinivasan, 2002). Thus, my study will be determined to realize the causes of loyalty on the online shopping environment. Consumer-created information has become a rather significant influence on consumer behaviour such as decision making. Online consumer’s reviews are part of consumer-created information by web site users who have by now bought the target product (Park, 2007).